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it’s tricky cuz i still capitalize proper nouns e.g. San Francisco.

i do have css for down-casing title etc however

Is this a stylistic choice, or a statement about 'speed of living' or so, or why do you do this?

i do it to keep things casual. for some reason it drives people crazy.

spoke more in depth about this stylistic decision, with context, here: https://www.everyonehatesmarketers.com/marketing-without-bud...