One of the perplexing things about modernity is the way that capitalism, a system whose big strength is supposed to be the way it provides choices, in practice keeps producing markets where the available choices are only skin deep. There's a market-leading product, and there's a million minor variations on that market-leading product, but if you want something fundamentally different from that market-leading product, you're out of luck.

If you want a smartphone, you're going to be buying a flat, featureless slab of glass with a soldered-on battery. Want a replaceable battery? Want a different form factor or a physical keyboard? Sorry, you're out of luck.

If you want a TV, you're going to be buying a "smart" TV with a bunch of poorly written software that will be obsolete a year from now. Just want the display without the software? Sorry, you're out of luck.

You can see this happening in non-tech markets too, like the car market, which is increasingly converging on the "crossover" layout as the One True Passenger Car. You can still buy other layouts, but the number of carmakers who offer those other layouts are dwindling fast. (Ford has famously already given up on them completely.)

So we end up with these weird markets where there seems to be no end of choices available, but that's only true if your desires line up exactly with those of the average consumer. The farther they diverge from that golden mean, the quicker you find you really have no choices at all.