It's not just lies of omission. Take this:

https://www.amazon.co.uk/49-inches-Fire-TV-Edition-Smart-4K-...

> Plus, your TV keeps getting smarter with new Alexa skills and over-the-air software updates, so you always have the latest.

Now maybe they will provide software updates for a reasonable length of time similar to the hardware's expected life... but what manufacturer does that?

My current TV is >10 years old and I fully expect the "Smart" bits of this JVC TV to be deprecated in a fraction of that?