I did some freelance work for their University's Engineering Faculty in ~2014 and it was pretty cool, reading up on them here now I can see how their coop nature influenced their research, as a lot of it was about making sure that workers and management both felt important and appreciated.
My work was on some "business simulators" for a management course they were preparing.You would first pick what kind of response you'd like from your employees or clients (i.e. "passion" - they would consider their project worthwhile, back the vision, realize that people are key... ) and then you'd be able to control 15 management parameters (like job security, management transparency, salary range, leadership style, training... ) then you'd see a chart with the output and even see "thoughts" that your employees would probably have.