Counterpoint: Rackspace. The line internally was "service, not servers". They developed CORE which was their customer tracking and computer provisioning system. When RightNowWeb stopped working for them, they built the CATS ticketing system on top of that.

Those were nice tools which worked quite well most of the time. They worked in any browser on any OS, unlike some of the ActiveX-only stuff they tried to replace it with.

This is not the Rackspace you probably know. This is the teeny little one that nobody had heard of outside of a few advertisements in Linux Journal (and the occasional rant about spammers and malware hosting). This is them back before the whole cloud thing - over fifteen years ago.