> They may sell a subset of their product to yuppies
I think you have this backwards. They make their profit off the yuppies buying the latest product year after year. The hardcore users aren't buying new tents, jackets, snow pants, etc every year.
I think you have this backwards. They make their profit off the yuppies buying the latest product year after year. The hardcore users aren't buying new tents, jackets, snow pants, etc every year.
except black diamond?
And those yuppies may convert to hardcore outdoor users, and bring their brand loyalty with them.
If anything these companies are a pretty good example of a kind of principled capitalism, in so much as their operations are coextensive with both lifestyle stuff the commenter derides and their initial principles and commitment to quality.
And on top of that, if one thinks these are outliers, two of these companies where started by the same guy, in different times.