> Apple says "we are listening now, and here is a new cooling design,"

They also keep at "oh, look how thin it is" even though the vast majority of people stopped caring 5-7 years ago. Make it thicker, but with better cooling, better storage, better GPUs etc.

Worse still, they do it across the line. "We painted ourselves into a thermal corner with MacPro" says Apple and keeps releasing iMacs (and iMacs Pro) with sealed aluminum enclosures, and making them thinner and thinner.