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"continue watching" being deep down is my biggest pet peeve. Nothing gets me angrier than having to scroll and search just to continue watching the same show every single day.

Statistically, if each show is 8 episodes, then 88% of the time when I come to the homepage, I want to "continue watching" not "find a new show". Why the hell is continue watching not always the very first row.

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They deliberately switch around the placement of the homepage queues. The goal is to keep you engaging with the product and discovering new things. They don't want you holding a Netflix subscription just for Friends, or whatever.

But why? Isn't watching Friends a viable reason to own that subscription?

You're more likely to cancel when you're done watching that one show. They want to continuously give you a new reason to keep paying.

Their awful UI was one of the reasons I dropped the service. I wonder what fraction of former customers are like me.

They're hoping to hook you on something else so you'll keep your subscription after you get tired of watching Friends.

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