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And yet it seems to be pretty damned popular...and growing rapidly. I noticed when I checked earlier today that it has passed reddit in hits, by some measure (Compete.com, specifically, though Alexa has scribd surpassing reddit at least a year ago--at least one of them is horribly wrong). If I had a website that measured success in traffic, I'd probably be pretty happy with that kind of popularity and growth.

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Which makes the phenomenon even stranger - nobody here seems to be able to come up with a good explanation of scribd's success, yet somehow they do succeed.

Given this - http://www.techcrunch.com/2008/05/17/scribd-goes-straight-ba... - it was good for porn sharing. It still probably is, because I doubt they have a reasonably good "flesh tone detection" software in place to fully automate the process.

Incidentally, this may also explain their steady traffic growth. It'd be interesting to look at their traffic numbers once all porn is eradicated.

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