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If someone with mod powers sees this (or OP), the title has a typo in it. It's intended to be "says CEO whose app roiled Iowa", not "rolled Iowa."

To “roll” is to mug or to rob someone. Seems fitting?

I've never heard that, but i've heard of being picked up by police being referred to as being rolled.

Agreed, I thought it was an intentional backhanded comment to the CEO.

A funny typo and one I wouldn't mind leaving too much, but I fixed it. :)