That's just completely untrue. PC gaming worldwide is much bigger than console gaming, and even in the US traditional PC games are bigger than any single console.
http://www.gamesetwatch.com/newzoo_2010spend.jpg
One reason is that AFAIK in Europe and most of the developing world, retail PC games are much cheaper than console games. (Here it's US $15 vs $55-60)
Also, Portal 2 is now up for preorder on Steam.
edit: of course, with digital distribution you also get a much larger cut [1] (so you don't need to sell as many copies as you do on a console to get the same amount of money).
For me, the biggest plus with digital distribution is that you get access to niche genres. I'd never imagine finding games like Reccetear or Super Meat Boy in a local store, but they're available on Steam. It's the same deal with music: outside of popular bands like Massive Attack and The Beatles, I've never been able to find any music I like in a local store. More generally, this is one of the reasons I fervently believe the Internet is the most important human invention since fire: if you take the time to explore your options, you need no longer be tied down to mainstream preferences.
[1] http://www.mcvuk.com/features/808/OPINION-Retail-vs-Steam