Synthetic diamond will eventually become so easy the industry won't be able to supress it anymore. The collapse will be interesting, in the bloddy sense of the term I suspect.
Rubies are much cheaper than that.
At least, I used to order them from Pehnec Gems at prices more like $3 per (in lots of 10+). I haven't bought them in years and pehnec.com currently resolves to 10.0.0.1; not sure what's going on.
Once they were mass produced the criteria changed and now the "natural" with higher degree of impurities (a previously undesirable trait) are considered better.
It's not about the rock. The rock is a placeholder. It's about how much you spent on the rock (commitment) and the fact that it's not available to everyone (social proof).
The goalpost will always move because the things used to justify it are excuses and not real reasons.