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I also work in this space. We have many customers who leave email platforms on Amazon because the IP space is polluted. Many inbox providers are extra cautious with email from those IPs because spamming is easy. Even if your IP is not used for spamming, someone else in the same /24 space could be.

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I feel like they could solve that by making people buy-in to shared IP pools where the low volume pricing is a relatively high one time fee.

For example, if you want a quota of 100 messages per day, you have to pay a one time fee of $.10 per message to get into the pool, so $10. If you want a quota of 50k messages per day you have to pay a one time fee of $.005 per message, so $250.

I don't love the pricing examples (cost prohibitive for many), but I like an idea of IP pool clusters where you pay to be on a certain tier level.

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