Well, because then I wouldn't be using your product. The fact that this is BUILT for writing stories means I'd be more likely to try it for that reason. I'm on the west coast, and my friends are all on the east coast (who'd be interested), but I KNOW they would love to collaborate on something short and funny. It just wouldn't be realtime.
Sure, we could use google docs collaboration, but that isn't as fun. I'd rather click a button and have an email sent to my friends that says "Dave wants your help writing a story!" or something.
The fact that it's ranked seems...excessive. You could be on the right track, I admittedly know nothing about this space. Maybe I'm not the target user. But I suck at writing, and I wouldn't use this to compete. I'd use it because it would be fun.