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After reading that blog post I checked out the company and saw... another bookshelf icon?

Tried to find more info, but the Spreadsong blog seems to be MIA without a direct link to a specific entry.

We changed it six months ago- once we were able to afford the design talent to make a good go of it.

It's another bookshelf icon, but the colors and style make it stand out in the app store listings.

Key is to stand out relative to competition, in the common ways users find your app.

Downloads and sales have more than doubled since the change, though we also redesigned the app interface itself in the same update.

I might be biased as one of the cofounders, but I find that the Yobongo icon stands out pretty well relative to the myriad of blue-ish icons.

The strong border sets the icon apart, and in fact I notice that you have a similar border in your icon!