Having timely and detailed data available to a wide range of people in the organisation is now seen as a competitive advantage in many industries. There's a lot of tech out there to help with this.
But I could have written this article talking about how companies like Reltio are relying on NoSQL solutions to "empower the enterprise", or how Firebase is allowing startups to not worry about data structures, or how HSBC is deploying blockchain solutions, or how Spark means you can combine data from all different sources. It would still be just as accurate and meaningful. As it is, it just sounds like an infomercial for Looker.