The free plan offering hasn't increased as far as I know, and the devices require more and more icloud backup space, so why would you be surprised in an increase of 'service' revenues?
The free plan offering hasn't increased as far as I know, and the devices require more and more icloud backup space, so why would you be surprised in an increase of 'service' revenues?
Or if you want to live dangerously, you don't have to turn on iCloud backups at all.
In fact, you don't have to turn on iCloud, period.
I would love to use iCloud Backup, but my understanding is that as soon as you do, everything that was E2E encrypted (because you're using iCloud services) immediately becomes visible to Apple.
I recommend iMazing [0]. Very well executed local backups over WiFi.
[0].
- Owning a computer
- Plugging your phone into your computer
- Having iTunes always running (if it's not a Mac)
Additionally, Apple provides a very convenient API where you can store files and have it show up on related devices after calling a sync function. Many apps which store user data use this, and it requires iCloud if you want to sync between Mac and iOS or iOS to iOS. It's a very common pattern, some popular apps that use it: GoodNotes, Studies, Notability, WhatsApp, Linea, and every Apple-made app.
You mean I have to own a computer to back up my phone to a computer that I own? Scandalous! Next thing you know, you'll tell me that I have to own a phone in order to back up my phone.
Plugging your phone into your computer
If an iPhone is charging and on the same wifi network as the computer, it will automatically sync at night. There's a checkbox for it.
Having iTunes always running
Or you just fire up iTunes when you want to sync. Once a week, or month, or whatever works for your schedule.
Many people only own an iPhone and nothing else.
> If an iPhone is charging and on the same wifi network as the computer, it will automatically sync at night.
Even fewer people have a computer that stays on all night.
> Or you just fire up iTunes when you want to sync.
Sure, something you have to remember to do.
The main point though is that many apps that have sync capabilities require iCloud. iTunes backups do not work for sync.
2012:
https://daringfireball.net/linked/2012/09/24/icloud-storage-... "Now that iCloud is up and running and seemingly holding up under demand, Apple needs to start offering more than 5 GB of storage at the free level."
2016:
https://daringfireball.net/linked/2016/08/08/google-photos-s... "I realize Apple is building up its “services” as a profit center, but 5 GB just isn’t enough for the free tier."
https://daringfireball.net/linked/2016/09/27/icloud-photos-c... "Surely Apple will eventually increase the storage capacity of the free tier; the sooner they do so, and the larger they make it, the better."
https://daringfireball.net/linked/2016/09/27/trouton-icloud-... "Apple should give all iCloud users a lot more free storage"
https://daringfireball.net/linked/2016/12/15/speirs-icloud-s... "This 5 GB tier is just untenable."
2018:
https://daringfireball.net/linked/2018/01/25/stern-icloud-st... "5 GB seems ridiculous when the company is selling $999 iPhones with 64 GB of storage."
https://daringfireball.net/linked/2018/05/25/icloud-storage-... "My fingers are still crossed that they’ll increase the storage capacity of the free tier at WWDC, though."
https://daringfireball.net/linked/2018/08/01/iphone-x-snell "I think Apple’s (Cook’s?) interest in increasing revenue from Services is keeping them from doing what’s right — increasing the base iCloud storage from 5 GB to something more reasonable."
2019:
https://daringfireball.net/linked/2019/11/01/snell-services "That miserly 5 GB free tier is emitting an evermore pungent nickel-and-diming aroma."