Somewhat interesting and will keep an eye on it, but the "current ecosystem" paragraph seems to both miss some options and confuse some things. E.g. yocto isn't an update solution, but is presented as contrast to some options for bigger systems, and no of the more advanced competitors for updates, both software and services, aren't mentioned at all - but those are what you need to convince me you're better as. (And yes, the space certainly can use some more options trying new things!)