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How is the view from your ivory tower? Most consumers don't care and are not even aware of these issues.

It's more of a 'too complex to understand' issue than a care issue. If you spelled out what these trackers really track, a lot of people wouldn't be comfortable with it. Since it's tracking is hidden, people are not worried about what they are not aware of.

I disagree. I think most people just want to view cat memes and connect with their friends online. If the cost of that is their privacy, so be it.

At the end of the day, I think privacy loss will have to have a materially negative impact on people's lives before they start to care enough to change their behavior. Right now, the only material negative impact requires what I would characterize as fear mongering.

Reminds me of that video where Jamie Oliver showed a group of kids the rather disgusting process for making chicken nuggets, and all the children were appropriately disgusted, but when he asked the kids afterwards who wanted to eat some of the chicken nuggets, they all wanted to eat the nuggets.

This industry is poised to be regulated. Reap rewards while you can.

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