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The solution is Amazon Transparency. This is offered through their Brand Services division.

And the solution for the whole industry is the same thing with some distributed ledger or some very light centralized authority (like MAC or UPC vendor assignments) plus vendor-specific databases.

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Transparency should be FREE if its the only solution. It really should become a protocol and not Amazon-specific so that other vendors can jump on board. Right now nobody wants to do this unless the majority of their sales are Amazon.

Also, Amazon charges $0.05/UNIT for this!

Source: I am a consultant for Amazon Suppliers. The problem is not as bad as OC exclaims, but its slightly annoying.

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