It was easier to inject a person as a buyer for their own profile into the merchandising system, than to rework all the tracking tools and the analytics that runs on it to stop tracking that specific person.
No, they did it that way because otherwise it'd have reduced publisher earnings who would then have gone to other ad networks with no Contributor programme. How do you set the price of not seeing an ad otherwise? The price of seeing it is set by auction. It had nothing to do with tracking which can be disabled by anyone here:
https://support.google.com/ads/answer/2662922?hl=en-GB
and here
https://tools.google.com/dlpage/gaoptout
Tracking isn't actually the big hammer people imagine it is. That's a fiction invented by journalists. It helps a bit but only really basic stuff like "show German people ads in German" or remarketing (show people ads for products they were looking at buying very recently). That's why it's OK to opt out. You become worth a bit less and you'll see more irritating ads as a result, but very few use this option.
Because I value privacy as a principle more than a slightly less useful product, and I would pay for it. But apparently I can't afford it.
Go disable ad tracking then. The options have been there for many years.