I agree that data is underrated. The commercial real estate industry is a really interesting example.

There are a very limited number of companies that have complete datasets of buildings in all cities throughout the country. The leader is CoStar, they have the most complete and accurate data. What I have noticed with other CRE data companies is they are focusing on leasing activity or 1 other part of the CRE process. CoStar became the leader by valuing their data over all things, if other companies want to compete they need to do the same.