If you’re a car OEM, I think there’s an incredible opportunity over the next decade to build a new bundle around recreational travel and leisure, where you can put together a really compelling bundle offering full of products from other companies that are complementary but not competitive: hotel and resort chains, cruise lines, kids programs, maybe even airlines.
Thomas Cook travel - 1841-2019. "All inclusive". They got so all inclusive they had their own hotels and airline at the end. But the trend is away from all-inclusive vacations.
This is an old idea.