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Why would you need or care about the calorie-count of a recipe?Either you want that food or not. Your guts will tell you.

Is having a natural approach to food no longer normal?

It makes it easy to compare how healthy a recipe is. I often do many searches looking for the differences in recipes with lower sugar levels. Then also how this changes preparation.

It's awesome, but it is also just a click away and that data isn't google's. That 'exceptional UX' is at the expense of someone else's work with google reaping the profits.

It also allows things like Google Assistant to work.