> action against face recognition is also worthwhile.

there's limited resources for political action. If you focus on facial recognition, may be it succeeds. But the data brokering industry will continue on unabated because there are plenty of other sources of data other than face. And now there's less political capital left to fight the fight again.

Best to deploy the limited resources to fight the root cause - that private data and correlation is unregulated, and put limits and transparency laws around it so that no matter what source or what type of data is collected/correlated, the outcomes for citizens are still good.