Don't use it. It looks dodgy, it's easily mistaken and has no recognition at all. No matter how much GoDaddy pushes it, this is yet another attempt from a privately held domain registry + ICANN to monetize on a new top level domain, as they did with .pro (100 usd a pop), .us, .name, .biz and many others. Go for whateverXXX.com and don't even bother for the other extensions.