Competive ML model grading with a common training set using unseen data.
Cheat was to scrape the data that would then be used as unseen by the organisers. Unseen is now seen for this model. Then, instead of training the model with the "unseen" data, which would have been cheating and an advantage it apparently wasn't enough of an advantage so they hard code 10% of the cases to boost metrics and win.
Having more data to train your model is google & facebricks competitive advantage. Their attempts to use that advantage for something actually useful to society rather than just as a method of selling ads seems to have been a complete bust so far. If that is wrong you know better, please link us up.
I'm suspicious that their predictive power to sell ads actually works for the people who buy those ads but I guess we aren't likely to know for sure. I do wonder "who dominated their industry segment in sales by being an early adopter of google ads" I don't know anyone. It's not a great metric but what else do we have?