From the late 1990's to early 2000's, there were a number of online companies (would now be called SaaS) including Qpass in Seattle that solved this problem for companies like NY Times, Wall Street Journal, and many more. Turns out that customers really didn't want to do that for written articles; subscriptions just worked better.
That turned out differently for things like mobile apps.
(Source - worked at Qpass for multiple years.)