they're not convincing anyone and are just making themselves look sleazyI beg to differ. It's astoundingly effective propaganda, because it's unexpected.
Down in Puerto Rico, there's an incredibly ham-handed, telenovela-like RIAA anti-piracy ad played before every movie in the theater (or was, for a couple of years). People laugh out loud at it, it's so bad, and since it's clear that the RIAA isn't Puerto Rican anyway, everybody feels free to ignore it.
But when you have police coming to pick somebody up for filesharing (!) on iCarly as part of a plot point, you slip that propaganda right past people's internal censors. I had to explain to the kids that this part of the plot was a blatant lie, and my wife still doesn't buy it.
It doesn't matter how sleazy Disney looks to you and me - the question is how pervasive that belief becomes in the populace at large. It's money well spent by Disney for their own bottom line, but I hadn't thought of the larger consequences for society, and that's pretty frightening.