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I mentioned this multiple times in the midst of the whole fiasco but always felt like a kook for even bringing it up.

Me too. I'm also here to say "told you so" to the many, many people who refused to listen. Fortunately, Toyota knew how fickle Americans are, and weathered the storm patiently. After all, we do buy their cars in the end!

I think Toyota actually believes in something powerful called value.

There have been times when I've thought some companies and people believe, "It's all bullshit and perception!" There have been times when people have told me that flat-out and have tried to motivate me to follow them under that assumption.

"Whited sepulchre" comes to mind.

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