1) [T]he Rust project saw Rust as more than just the language...
2) unsafe... is a really important part of Rust, but also a very dangerous one, hence the name.
If a project is considered to be not just a project, but something closer to a cause, people are going to defend their understanding of that cause fervently.
And introducing the language of "safe" and "unsafe" isn't just descriptive, it's a value judgment. It has connotations of recklessness at least, and explicit threat at worst.
People who perceive themselves to be defending a cause against danger are going to react very strongly, much more so than people who are criticizing an implementation choice on purely technical grounds.