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Aesthetics are pretty objective despite some people refusing to acknowledge beauty in favor of their own ugly idea.

I don't even like Apple and I can say people like stainless steel more than plastic.

That said, if you bought a product because of the color, I got bad news for you.

I wasn't even talking about the hardware, that's a separate story. Apple's old hardware also looks and feels wonderful.

It is the style and design of Apple hardware that helps people choose them more often. After all Apple targets the creative arts community.