This brings back memories.

Used to work for an NHS hospital trust.

The chief executive made a rather rash, very public announcement (under peer pressure) that he was going to do a skydive for the hospital charity.

Lots of jokes etc.

But he was going to do it.

Until our chief medical director took him aside and told him about the injury rate and how they actually cost the NHS more.

Though a few people from the charity brought it up, it was politely forgotten about. And he did a walk around the peak district instead