I think the clothes-on-amazon thing is fair and a cost of doing business, though. If my only choices, as a customer, were "all sales are final"-buy-online or go in-store, I would 100% go in-store. I would never, ever buy what could be a brick in a box online if I wasn't allowed to return it if it turned out to be a brick in a box.

And clothes have another dimension (heh, literally) of size/fit/feel. I think it's totally reasonable to buy a shirt online, put it on, think "wow this material is awful" and return it. That's what you can do in-store, and it's not your fault that that loop is a lot more expensive for online retailers.

> Hell there are millions lost by people ordering clothes on Amazon and sending them back when they don't like them.

Free returns are usually a requirement for clothing sales though. Say, Zalando has free returns within 100 days -- people expect this as clothes obviously need to fit.

Only if people repeatedly desire those features, vs being more of a one-time novelty.

Say unlocking Boost Mode costs $2k. What would the subscription cost, $200/mo?

If I can show off Boost Mode to all my friends in one month, I might never care to pay for it again after that.

If my only way to get the feature is a permanent unlock (and I can afford it), Tesla scores an extra $1800.

Subscriptions work for sticky things. Are Tesla's add-ons all that sticky?