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Also, the non-technical(?) report is also a great read, and can a good one to share around to managers/non-engineers:

https://fil.forbrukerradet.no/wp-content/uploads/2020/01/202...

Agree! Both reports are a pretty good and reflect the status quo in the industry. There is an overcollection and oversharing of data without proper consent and that has to stop. For Europe - forcing the ad-tech industry to adhere to the GDPR is the correct next step as self regulation did not work.

Having said that the report paints a pretty dark and one-sided picture. Let's see how far the authorities will follow their argumentation / conclusion.

(full disclosure: I work in that industry.)

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