Agree! Both reports are a pretty good and reflect the status quo in the industry. There is an overcollection and oversharing of data without proper consent and that has to stop. For Europe - forcing the ad-tech industry to adhere to the GDPR is the correct next step as self regulation did not work.

Having said that the report paints a pretty dark and one-sided picture. Let's see how far the authorities will follow their argumentation / conclusion.

(full disclosure: I work in that industry.)