and therefore, the price you're willing to pay for the 10th car is probably a lot lower than the price someone else may be willing to pay for their first.
The price you are willing to pay should be equal to your utility of the object.
The price you are willing to pay should be equal to your utility of the object.
But people with a lot of money tend to spend it quite "wisely" (a survivor-ship bias, since a fool and their money is soon parted).