Well, in particular, setting it on fire is actually against the law, on safety and environmental reasons. The same environmental reasons will probably have to apply in the near future for over-consumption in general.
But that is all a different matter. The relevant discussion is not about trying to prevent people from spending their money for useless things. It is about the relationship between economic value and actual utility. Any transaction for a car seems to produce the same economic value, but can have vastly different social utility. Therefore, arguments that certain behaviors should be accepted because they produce economic value which must have social utility are wrong. So perhaps it does make sense to tax the rich, even though GDP or other economic value measurements will go down, because social utility will not go down proportionally.