By investing in a public company, you are saying “I think the market is wrong about the potential for this company”, and I’m curious to know why you think that having read this public piece, you think the company is currently undervalued? The shares are at £109 — what price do you think they should be really?
This sounds like some religious creed, with dogmatic status. You do realise that The Market, hallowed be its name, is just people, and people are (often) wrong. The recent high profile news about wework should be a great example of this, or indeed any regular observation of our world.
He just thinks the stock is going to go up in the future, based on his observations. What's so strange about that?
I can buy, forget and auto-reinvest the dividends. Stock price swings are not particularly interesting if you never plan to sell.
That's a pretty sophomoric way to look at investing. Many companies provide no dividends. Many give large dividends, but their stock value decreases.
Obviously, when considering an investment, one considers both the dividends and potential growth of the underlying asset together.
The S&P 500 has pretty consistently had yields of 10-15% over the last 100 years. It makes more sense to invest in a "boring" ETF that follows the market making 10% than a "boring" stock that yields 5%.
https://www.hipgnosissongs.com/investment-objective-and-poli...