Contentful, from my understanding, is a good headless CMS, but does not allow a product team or a marketing team to manage the design/layout of new pages. Basically I would still need an engineer to implement the structure of the page, create the style, etc...
Question for you though: why would you want product/marketing people feebly attempting to create new pages/layouts with some tool when you could just have a React engineer code up whatever they design with ease? I mean I get it, graphic designers and business analysts are cheaper than engineers, but if it takes them 2-3x as long (or more) to do the same job are you really saving any money?
My assumptions are the following:
1. Dev cost is not only the time spent by the Dev team but, planning, project management, back and forth between tech and the different stakeholders. On top of that, you can add deployment cost, QA, etc...
2. Miss-opportunity cost, I feel like there is a trade-off between developing core features and supporting features (marketing, sales static pages) and that on a competitive market, most of the time, supporting features are not being prioritized due to a lack of tech resource.
3. Finally, small initiatives have a huge overhead for marketing and sales teams, if adding a drop-down to a form requires to create a ticket, ask the product team to spec it, design it, and add it to a Sprint,... Then, the drop-down will probably seat there until it becomes a critical issue or until it can be bundled with other small tickets. Which might never happen...
This is basically to avoid all of this that I'm looking for a CMS to embed in our existing site.
Thanks,