As a Debian user, I appreciate that the stuff I install had at least gone through some minimal vetting first. And if I have to add a third party repository or download something myself to run, I'm much more likely to view that as the possibly-dangerous action that it is, and try to actively assess the reputation and trustworthiness of what I'm installing.
That's certainly not an average, noon-technical user thing, though. Vetted app stores are there to help average users avoid malware, assuming they're doing their job properly.