Apple saw this, so didn't want to pay as much as they might have if it were selling well on it's own.
So Apple ended up going with NeXT "instead of plan Be" as it were.
When there were no takers for a free way to have your hardware stand out from the pack, it was hard to imagine a reason for every single OEM in a very crowded field to back away that didn't involve antitrust shenanigans.
OEMs had an option, yes they would had to pay more for licenses, but no one pointed them a gun, or did visits mafia style to forbid them to sell other systems.
Under these terms, it was suicide for OEMs to offer anything except “only Windows”. I was actually working for another company whose software was killed by Microsoft by a similar “or else” threat from Microsoft at the time.
Microsoft was a bully doing (likely) illegal things, except the FTC wasn’t doing its job.
(kind of like Dell does with their Linux lappies)
Also, some of the time Microsoft simply forbade dual booting as a condition for OEM licensing.
Was it just a strategic misstep for Be to not sue at the time, when it would have mattered? Why did the DOJ care about MS bundling a web browser w/ its OS but not care about MS preventing OEMs from selling any other OS than Windows? The seems wildly, clearly more anticompetitive to me!
And why does no one care about this stuff anymore? Not only does iOS bundle a browser, you cannot install any other browser (you can install alternative UI frontends for webkit, but you can’t ship your own js/html etc engine). Not too mention that they can veto any software on the platform for any reason...
[1] https://www.quora.com/Why-didnt-Japan-make-their-own-brand-O...
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Jobs was able to squeeze Microsoft. In a way I don't think any one else would or could.
Referring to Microsoft outright stealing Apple's IP and Gates' subsequent settlement. The $150m investment. The commitment to maintain Office on Mac. Forever license to all of Microsoft's API, enabling Mail.app to have pretty great integration with Exchange, for example.
BeOS was probably the better tech. But Jobs had the better strategies and the better team.
Compare this to Jonathan Schwartz cotemporaneous mismanagement of Sun's amazing IP, snatching defeat out of the jaws of victory. Schwartz just wasn't a bare knuckled brawler like Jobs.
I used the hell out of Java, but most of their other tech was in the weird quadrant of cool stuff that I won’t use. Something about their fit and finish always left me cold. Or if not that, price point.
All conjecture. Had I finished my Java port (BeKaffe), the world would run on BeOs :).
The real win was a mobile future sans Microsoft. I doubt smart phones would be what they are today if not for the iPhone, and the iPhone required huge resources and a maniac cracking the whip. Would Jony Ive leave a failing Apple and work with Steve? If not, would we even have the iPod let alone the iPhone?
On the plus side, Nokia might have still been around.
Around enough to still have a good networking business, and be the owner of Bell Labs.