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They've always named things this way. It was once cool to have stuff like "WF-100MX3" because it reflected the kitsch of the space age.

This is the company that made ‘Walkman’ and ‘PlayStation’. They sometimes use terrific names.

VAIO name/logo was genius, when I learned the VA form a wave represeting the analogical world and IO part is the digital world, I was like ...wow!