But it needs to be followed with observing that the market doesn't give two damns about long term, because anyone optimizing for long-term profitability eventually gets outcompeted by someone optimizing for shorter-term profitability.
Did it help Boeing?
Boeing optimizes for short-term. Long-term is already secured for them by US regulations.
what about amazon?
What about it? Amazon is in the process of burning down their e-commerce business.