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How much can you make with 100,000?

100,000 at $1 CPM = 100,000 * .001 = $100

If you are just throwing up a generic banner ad network, it's probably close to $.10-.25 CPM. Then multiply by how many ad units displayed per page (networks usually don't allow any more than 2-3).

So: 100,000 * .00025 = $25; x3 = $75

Very rough estimates. With a site with such a particular niche, he can probably get a higher CPM. I also count 7 ads on the home page.

My numbers from January: 159k pageviews (137k with ads, one per page at the bottom), $84 in Adsense.

Hrm, my January numbers: Page Impressions, 12900; AdSense, $340

Well, it's public how numbers vary so much. Mine's a niche music site so I don't think I should expect much more than what it's doing right now. I could easily improve the banners placement though, I just think it isn't worth it.

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