> doesn't consider himself too high to do the grunt work too

go read 'Up the Organization' by Robert Towsend (written many years ago when he was the CEO of Avis Rent-a-car). Everyone at Avis (janitor, receptionist, CEO, all the way down the line) was required to work 1 or 2 days a year at the counter, renting cars. Helped everyone what business they were in, and why they had a job.