I can programme if i need to but will often use convenience tools to quickly test ideas. Thats kind of the spirit of (many not all) startups right now.
Isn't the magic in figuring out what people are willing to pay for? That's definitely PGs message, along with speak to customers and do things that don't scale. And now someones getting flamed for attempting to do all three (whether it's worth blogging about is another thing).
I believe i'm ok to comment here as I have worked at both ends of the scale (B2C super fast and dirty vs super deep scientific medical software with long time line to market).