Google chose to present itself as advocates for moral values, while MSFT/Apple are neural.

I am glad google is paying big money for this. Business could just be business, but virtue signaling is just too tempting to stop. Because it makes a cause for oneself, make it self-righteousness and tragically heroic. Now they are big enoguh and lost all that gold child status, they want the old style business back.

Don’t be evil, said the crowd. Your words are your liability.