Bing continues to operate and censor in China, but nobody bats an eye. But people don't encourage boycotting MSFT because of it. Apple Maps works in China too. China is a substantial market for Apple. Apple keeps removing Apps on the behalf of the Chinese government (recently removed an App used by Hong Kong protestors), and on iOS it is almost impossible for a non tech user to install apps outside of app store.
I think what all this will do is encourage companies to refrain from things like "Don't be evil", since once you do that the geanie is out of the bottle, and you won't just be compared to your peers, but be held to a substantially higher standard.