Adaptive streaming originated as a Microsoft pilot project for the Beijing 2008 olympics. Microsoft's prototype had so many hacks and so little documentation that they publically admitted to giving up on standardizing it and threw their support behind mpeg DASH in ~2011.
Also, YouTube reached profitability in 2015 when it was ported to Google's lowest-TCO infrastructure. YouTube monetization practically invented the 10 minute video and made millionaires out of many online personalities.
I was talking about the effect on our culture, and the shift that has occurred in the last decade has changed how we consume media in a way that did not happen with what we had in the 90s.
I remember the 90s video streaming, with Real Player and the like.... it was not a viable platform for watching tv quality video... the quality was awful, and it would take minutes before you could start playing a thirty second video.
You can store a whopping five 4K equivalent movies on your 512gb SD card. You can shoehorn 10 to 20 movies on there at approximate Blu-ray quality. If you're willing to sink to Netflix equivalent pseudo HD quality you can get 100.
The piracy genie is still being very strongly held back by the massive size of the files involved. The average consumer isn't going to buy and manage ten hard drives to store everything. They're not going to spend the thousand dollars on the drives, and they're also not spending a couple thousand dollars in blown bandwidth caps to download it all. There is no scenario where the average consumer has any interest in that scenario, they'll always choose Netflix + Disney + Prime for sub $30 / month. It's a no-brainer for them.
Also, in the not very distant future those lower quality movies - at eg 5gb file sizes - will noticeably look like trash on modern TVs.
It's only true about music.